JUMIA celebrates one year in Nigeria: over half a million customers and fourth most visited website

JUMIA http://www.jumia.com.ng/ is our ecommerce flagship in Africa. They started ecommerce in Nigeria one year ago – where this didn’t even really exist in the country. Now, after one year they draw a conclusion: They have employed more than 500 staff. Serve more than 500,000 customers and are the 4^th most visited Nigerian website. Last month, JUMIA received a double digit million funding. They are active in Kenya, Morocco and Egypt.

§ After receiving additional $35M, the largest Nigerian online company investment, JUMIA moves to a 90,000 sqft warehouse in Lagos

§  Announces education program and International partnerships, including MasterCard, Dell, Intel and Nokia

Lagos, 17th June 2013. JUMIA, Nigeria’s #1 online retailer celebrates one year anniversary. In June 2012, JUMIA started the largest ecommerce website in the country. Twelve months later, the company has served over half a million customers - changing the way people shop in Nigeria. This has made in less than 1 year, JUMIA the 4^th most visited Nigerian website: www.jumia.com.ng.

 Recently, JUMIA secured with its affiliated companies a further $35M in funding from MILLICOM. This funding comes in addition to recent investments from J.P. Morgan and Summit Partners. The funding, which represents the largest investment in a Nigerian eCommerce startup, allows Jumia to continue its rapid growth and serve even more customers across Nigeria. Concurrently, JUMIA announced its move to a new 90,000 sqft warehouse in Lagos which will house 500 employees and create the largest ecommerce campus in West Africa.

Co-founder Raphael Afaedor: “Almost a year ago, we started with three employees building up an ecommerce platform in Nigeria. Now, we have more than 500 employees and offer Nigerian’s youth great opportunities to work in one of the leading ecommerce companies in Africa. JUMIA delivers the widest range of products in the country and our new warehouse allows us to even grow further. We focus every day on delivering a fantastic shopping experience for our customers – fast, secure and stress-free.”

JUMIA’s anniversary will be celebrated with a first anniversary e-commerce conference, various fashion events, special discounts, new partnerships, new changes to its website and the education campaign “delivering smiles”.

Co-founder Tunde Kehinde: “After this tremendous one year run we want to say thank you to our employees, customers, partners and all Nigerians. Since our creation we have supported education programs to empower children and we want to use this anniversary to give back to society.”

For their 1^st anniversary JUMIA carries out two activities themed “delivering smiles”.

1.    In June, JUMIA will donate one book to a child in partner schools, for every book bought on JUMIA.  In addition, JUMIA will visit schools with the ‘1 Child 1 Book’ foundation and the CSR co-sponsor DHL to give out books to less privileged pupils.

2.    JUMIA will team up with ACE Africa Charity, www.aceafricacharity.org and sell its ACE wrist bands. All returns will go to the charity. JUMIA will also promote ACE to their half a million social media followers.

Additionally, JUMIA announced its partnership with Mastercardto use MasterCard's Internet Gateway Service to make credit card payments safer and easier. The Company announced further exclusive partnerships with Dell, Intel and Nokia, among others offering special prices and exclusive products.

About JUMIA

JUMIA provides its customers with a one stop shopping experience that is convenient, safe and stress-free. JUMIA has become Nigeria #1 ecommerce, with every day, over 100,000 unique visitors and a daily subscriber base of over 400,000 people.  

JUMIA secured with its partners Kaymu, Vamido and hellofood $35M in funding from MILLICOM. Before this JP Morgan made a significant investment in the business, followed by Summit Partners.

The company sells a broad range of products including fashion, consumer electronics, home appliances, mobile devices, books, baby’s toys and gifts, fragrances, beauty products, game and event tickets.